Traffic Quality
The aim of most commercial web sites is to garner quality traffic, that converts to sales. Often the success of a website is determined by hits, this is often very far from the reality of success.
The main criteria of a successful website is the following :
- Branding - causing visitors to revisit to purchase.
- Exposure - creating an increased desire for product or service
- Closing or converting visitors into sales.
By not knowing what the demographics of your logged traffic, you may be wasting money on expensive traffic generating campaigns and expensive PPC programs. The emphasis is on traffic, and we all know all web traffic is not created equal.